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Studio Growth System
Turn interest into enquiries, bookings and useful follow-up.
A professionally implemented website system for yoga and Pilates studios, gyms, sports businesses, coaches and instructors—connecting your public website, enquiry forms, CRM, booking and permission-based email.
Fixed pricing applies to businesses that fit the standard scope. Non-standard requirements are identified before work begins.
Designed for service-led operators
- Yoga & Pilates
- Boutique gyms
- Personal trainers
- Sports academies
- Dance & wellness
- Coaches & instructors
The operating problem
Your customers see one business. They should not feel the gaps between its tools.
Many small service businesses grow around social media, direct messages, an inbox, a calendar and a spreadsheet. Each tool can work, while the handoffs between them quietly lose context and time.
A static website
Visitors can read, but the path to enquire or book is unclear.
Leads in an inbox
Customer needs and sources are difficult to track consistently.
Calendar back-and-forth
Availability, confirmations and changes consume owner time.
No useful customer rhythm
Permission, contact history and communication are disconnected.
The connected journey
One practical path from discovery to repeat business.
The system gives each step a clear role while preserving a joined-up customer experience.
Discover
Find a credible, mobile-friendly business website.
Understand
See the offer, fit, schedule and next step clearly.
Enquire
Share context through a structured form when needed.
Book
Choose an appropriate service, class or appointment.
Follow up
Receive useful, permission-aware communication.
Improve
Use visible customer and enquiry information to learn.
The standard platform
Specialist tools, configured as one understandable system.
The product uses a proven WordPress stack. Each platform has a defined job, so the owner is not left with a collection of overlapping software.
WordPress
Your branded, editable website and primary marketing home.
Amelia
Configured services or classes, availability, booking and notifications.
HappyForms Pro
Structured lead capture when a visitor needs a conversation first.
HubSpot
An organised contact record and source for agreed enquiry activity.
MailPoet Pro
Opt-in lists, welcome communication and useful newsletters.
Standard implementation
What the AUD $1,000 launch includes.
The fixed rate is possible because the structure, implementation patterns and checklists already exist. Your business details and agreed configuration are applied inside that framework.
- Standard-fit discovery and configuration plan
- Branded, responsive WordPress website framework
- Clear service, trust, enquiry and booking journey
- Amelia service or class booking configuration
- HappyForms lead capture with agreed HubSpot connection
- MailPoet opt-in list and basic welcome setup
- Standard confirmations and customer-facing configuration
- Owner training and launch handover
The fit check confirms the exact pages, services, team, location, migration, payment and integration scope before work starts.
Delivery
Configure. Connect. Hand over.
A short, disciplined implementation replaces an open-ended website project.
Fit and configure
Confirm the standard fit, gather the operating details and agree what the launch must support.
Implement and connect
Build the agreed website journey and configure booking, enquiry, CRM and follow-up handoffs.
Train and launch
Test the real customer path, train the owner and hand over the maintained standard system.
Pricing and support
Clear ownership. Clear support boundary.
The monthly service maintains the standard system and resolves its defects. Requested changes are handled separately, so ongoing care does not become an ambiguous unlimited retainer.
Standard implementation
AUD $1,000
A fixed implementation for a business that matches the standard scope.
- Configuration and implementation
- Connected customer journey
- Testing, training and handover
Care and standard support
AUD $65/month
Keep the delivered standard system maintained and supported.
- WordPress implementation maintenance
- Standard system health and update care
- Bug resolution for delivered standard functionality
- Help understanding the delivered configuration
Support and customisation
AUD $50 call
Use an initial support/discovery call to understand a requested change.
- Custom work only proceeds with approval
- AUD $150/hour for approved customisation
- New features, design/content changes and non-standard integrations are change work
Prices are in AUD. Hosting, domain, premium licences, payment or SMS fees and other third-party charges are separate unless a proposal says otherwise.
Standard-fit check
Built for straightforward service businesses—not every possible operating model.
Publishing the limits protects the quality and price of the standard offer.
A strong standard fit
- One brand with a straightforward website
- Conventional classes, sessions, appointments or events
- A small number of staff or locations
- Standard availability, reminder and payment needs
- An owner who wants control of routine changes
Usually needs a custom proposal
- Complex memberships, credits, entitlements or family accounts
- Large multi-location or multi-entity operations
- Custom apps, POS, payroll or access-control integrations
- Bespoke APIs, advanced resources or unusual booking rules
- Extensive migration, custom design or campaign management
Questions before you enquire
Practical answers about ownership and support.
If your operating model falls outside these answers, the fit check will determine whether a custom project makes more sense.
Can I update the system myself?
Yes. Training covers routine content, service, schedule and availability changes inside the agreed configuration.
What counts as a bug?
A bug is delivered standard functionality no longer working as documented under supported conditions. Fixing that is included in ongoing care.
What counts as customisation?
A requested new feature, page, workflow, integration, content/design change or behaviour outside the delivered standard configuration is change work.
Are hosting and software licences included?
Not automatically. The proposal identifies hosting, domain, premium licences, payment or SMS fees and any other third-party charges separately.
Does the system guarantee leads or bookings?
No. It creates a professional, measurable path for discovery, enquiry, booking and follow-up. Demand still depends on the offer, reputation, market and promotion.
Start with a fit check
Tell us how your customers enquire and book today.
Share the services you offer, how availability works and where the current journey creates friction. DesignEpic will confirm whether the AUD $1,000 standard implementation is the right path.
Important updates waiting for you!
Practical ideas for connected customer journeys, digital systems and better work across APAC.