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The Digital Transformation Dilemma: Strategy Push or Technology Pull?
In the rapidly evolving landscape of digital transformation, business leaders find themselves at a crossroads, grappling with a fundamental question: Should technology drive strategy, or should strategy dictate technological adoption? The Technology-First Approach One school of thought, championed by tech-savvy…
The Digital Divide: Many Australian Businesses Lack Functional Websites
In today’s digital age, having an online presence is crucial for businesses to thrive. However, a surprising number of Australian businesses, particularly small ones, are still operating without a functional website. This article explores the current landscape, reasons behind this…
Use Case: IQQR – Intelligent QR Signage for Real Estate Marketing
Background DesignEpic, a renowned technology solutions provider, was engaged by ABC Realty, a prominent real estate agency, to address the challenges associated with traditional printed marketing materials such as brochures and on-sale boards. Operating in a rapidly evolving market where…
