DesignEpic package

From $6,500

A connected website, local visibility and follow-up workflow.

What’s included

• Conversion-focused website
• Local search page plan
• CRM and form integration
• Tracking dashboard

Build a measurable path from local search to enquiry

Local Lead Engine is for service businesses that need more than a polished website. It connects the customer journey across local discovery, persuasive landing pages, enquiry capture, follow-up and measurement so fewer opportunities disappear between disconnected systems.

The objective is not simply more traffic. It is a clearer route for the right prospective customer to find you, trust you, make contact and receive an organised response.

The business problems this package solves

• Your website, local search activity, forms and follow-up tools operate separately.
• Visitors arrive but do not quickly understand why they should choose your business.
• Enquiries are handled inconsistently or depend on manual inbox monitoring.
• You cannot confidently connect marketing activity with qualified leads.

How the Lead Engine fits together

1. Get discovered: map local search intent to the services and locations that matter commercially.
2. Build confidence: present a clear offer, relevant proof and answers to common buying concerns.
3. Capture the right information: use focused calls to action and forms that support a useful first response.
4. Route and follow up: connect enquiries to an agreed workflow so ownership and next actions are visible.
5. Measure outcomes: establish practical reporting around sources, important actions and enquiries.

Website and conversion foundation

We structure the website around the questions a local customer asks before contacting a service provider: Do you solve my problem? Do you serve my area? Can I trust you? What happens next?

• Service and location priorities translated into a practical page plan.
• Conversion-focused page sections with clear proof, objections and calls to action.
• Mobile-first enquiry journeys for customers searching while they are ready to act.
• Forms designed around the information your team needs for a useful response.

Local visibility plan

Local visibility begins with matching useful pages to genuine customer intent. We identify priority services, target areas and gaps in the current site, then define the smallest sensible search-page structure. Recommendations for your Google Business Profile or supporting content are included where relevant to the agreed scope.

Explore the connected Local SEO service for more detail on how visibility work can continue after launch.

Lead handling and measurement

• Map the required form fields, notifications, ownership and immediate next steps.
• Connect the agreed CRM or lead-handling workflow within the project scope.
• Define meaningful events such as form submissions, booking starts or priority calls to action.
• Create a practical tracking view that supports decisions rather than vanity reporting.

See CRM & Automation and Analytics & Reporting for the service areas that support this part of the system.

How delivery works

1. Discover: clarify the priority audience, services, locations, enquiry process and commercial goals.
2. Map: design the page structure, customer journey, calls to action and lead workflow.
3. Build and connect: create the website experience and implement the agreed integrations.
4. Validate and launch: test the journey, confirm tracking and prepare the team for incoming enquiries.

What we need from you

• Clarity on priority services, profitable work and the locations you can genuinely serve.
• Access to relevant website, analytics, domain, business profile and CRM accounts.
• Business proof such as reviews, case studies, accreditations, team experience or process detail.
• Agreement from the people responsible for responding to and managing new leads.

Is Local Lead Engine the right fit?

It is a strong fit when your business has a proven service, serves defined markets and needs a connected acquisition system. If you first need a concise professional website, start with Digital Foundation. If the system is already in place and needs ongoing optimisation, consider Growth Partner.